Magento Training

Magento is an open source eCommerce solution. It comes with a variety of tools, necessarily for building a successful online shop. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs.  Magento offers a lot of built-in capabilities, such as promo pricing and coupon codes, detailed statistics, and SEO options. Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Designed to be completely scalable and backed by Varien’s support network, Magento offers companies the ultimate eCommerce solution. Magento uses its own model-view-controller (MVC) model. The differences between the traditional model and Magento's model are the following:

• The use of a layout file to control what's displayed on each view.
• The use of "blocks" that can be inserted into any view easily via the layout.
• The use of a model re-write system.
• The use of plugin architecture on Zend based Observer pattern.